what is trade assurance on alibaba is a service offered by Alibaba to protect buyers from fraud or defective goods when making purchases from suppliers. Trade Assurance ensures that buyers will receive a full refund if their orders don’t meet the terms of the contract, such as delayed shipment, non-compliance with quality standards, or failure to deliver the correct product. This service provides added security and peace of mind for buyers when working with suppliers, especially in international trade transactions.